So a couple of days ago there was drama in the blogging community, I know, shocker! I saw a few people talk about it on their Instagram stories and realised the cafè involved was the White Moose Cafè. I was pretty shocked because I had grown to love them because of Anna and Jonathan Sacconejoly (aka the Sacconejolys on YouTube). I know they’re known for their funny, brutally honest, sarcastic comments but this was a step too far. Why you ask?
First of all I want to address the question of ‘Is it okay to pitch/contact a brand first?’ So here’s my opinion…YES IT IS OKAY. How is it any different from applying to a job? Selling you and your skills in an interview? You contact a brand to tell them what YOU can offer THEM. Of course you don’t just ask for free stuff which is why I am slightly against the way the blogger asked, but that’s not the issue. The issue is that Paul’s reply (owner of the hotel) replied in such a rude, disgusting manner it could be classed as bullying and harassment. Not only that he posted the e-mail to all his social media sites with her named blanked out, as if that’s still acceptable (FYI it’s not). But the thing is some bloggers who responded could also be classed as harassing them. I don’t agree with leaving 1 star reviews on their Facebook but I do agree with telling them how wrong it was.
If you don’t know what happened, a blogger (with a good following) asked to stay a free night or two at their hotel in exchange for advertising on their social media such as their blog, Twitter, YouTube, Instagram, etc…She had previously worked with Florida Orlando and it helped them so imagine what it could do to their business.
This was his response…
Now the blogger could have noticed that the WMC already had a huge online media presence, but a simple no would have done it, explaining why you think it wouldn’t help you given your big following and that’s not something I’m afraid to admit, the WMC have a fab following. I get where Paul was coming from listing who would pay the staff’s salary when they cook and clean, etc…so again, that list and a simple ‘thank you but no’ would have been nice. Instead he decided to write a very rude e-mail back and post it publicly (again) and now his followers are branding bloggers as all sorts of names. Do we need to remind them we are:
- Content creators
- Influencers (we all are in some way. Look up the definition before you laugh.)
- Creating our own brand
- Basically creating our own jobs
- Helping brands
- Working with amazing, polite brands
- Inspiring and building a trusted relationship between us and our readers (hopefully)
Although if you’re laughing at this, chances are you’re the folk who never listen. It’s okay, we can talk to a wall, it would probably be less painful.
Let’s be real. How do you expect to get anywhere in life is you sit and wait? You can’t have everything handed to you on a silver plate. This woman created her own brand and pays the bills via her social media sites, what is wrong with that? I have worked for free and never once have I received money for a blog post. Yesterday, I sent away a few e-mails with a pitch including ideas for a few blog posts explaining my audience and what I could provide them.
I trust bloggers more than most YouTubers and actual reviews online. Blogger build a great connection with their readers and so do YouTubers. So why is this such an issue? If a magazine came to you asking for advertise your brand for exposure, they would expect 2/3 free nights stay alongside being paid too. All this blogger was asking for was 1/2 free nights stay.
Having a blog is no walk in the park. I started my blog as a school Geography project and began loving writing. I then wanted to go into journalism and knew a blog would help. I then began reviewing products and saw people getting paid for the exact same thing. I didn’t and still don’t have a part-time job because it’s hard to balance with studying so why is it harming anyone if I want to try and build my own brand and earn some money whilst studying? Buying houses are so expensive nowadays as I’m sure you know…but cutting down on the amount of sandwiches we buy won’t help us save up, will it?
If she had the attitude of ‘you come to me’ you’d be mad. But now she has the attitude of a business-woman, you’re mad? Okay sweetie.
Leave a comment if a blogger has ever influenced you into buying something or researching a product? Yup, me too. I literally rely on bloggers for my next skin-care and beauty product/brand fix. If you want to pitch to a brand, GO FOR IT. Small following or large. You need to start somewhere. Mot brands will either say no or ignore you, but let’s just hope they’ve learned from Paul and Co. what NOT to do.
Here are my tips for blogging:
- Pitch to brands. But research them first and don’t straight up ask for free stuff.
- Be kind to everyone
- When you’re pitching, remember what can YOU offer THEM. Why should they work with YOU.
- Give them a few vague ideas to make them interested enough to contact you back.
PS: I’m following Elle on social media now. Loving her content. researching a few brands she recommended.