Was Alfie Deyes Wrong to Post The ‘Spending £1 in 24 hours’ Video?

Alfie Deyes aka PointlessBlog has been accused of “making poverty a game” in his latest vlog titled “Living Off £1 For A Day” before changing it to “Spending £1 in 24 hours” after the backlash it received.

People were quick to notice just how wrong this video was, including the day he chose to upload it. Yesterday marked the first anniversary since the Grenfell tragedy which killed 72 people. They’re still struggling after losing everything, yet Alfie has it all. Now Alfie has worked hard, I get it but you can see why it was a mistake to upload it on that day.

He later tweeted an apology but what was the purpose of the vlog? Was he trying to live in poverty for views? Probably. Did he mean it? No.

So what actually happened?

In the video, Alfie starts off by saying he wants a coffee to wake him up but it “can’t happen” because he needs to stick to the challenge…hard life.

He then proceeds to walk into his spare house in the garden to tell his viewers he has an “interesting day” ahead. The moment I found baffling is when he said: “we’re going to try something out I’ve never even thought about…I don’t know if this is going to be possible.”

Poor Alfie couldn’t even use his filtered water machine…my heart-breaks for him. The fact he’s never thought about living off £1 a day goes to show his privilege. Did nobody give him the memo there are people in poverty?

He mentioned how he didn’t have any breakfast because he was “too scared to eat anything” in case it takes up too much of his budget.

“I know breakfast is the most important meal but if any meal is the most important one for me, it’s dinner or lunch because I like to consume so much food.”

After explain how hard life was after not having his protein bar and coffee, he googles “How to get free food.”

Oh, and then Zoe hands him a £1 coin to which they both giggle and calls it “pocket money” when it’s a reality for some.

Sitting in his Range Rover, he reiterates how hungry he is. He gets his free coffee from Waitrose where he shops “all the time” but in order for it to be free, he has to buy something. As he says about a million times, nothing there is cheap.

WAITROSE…NOT CHEAP? Blimey, I am shocked! How about going to ALDI OR LIDL?!

He then says this and oh my god…Jamie Oliver LISTEN UP.

“Normally I don’t even eat something like this, normally I’m trying to be really healthy but I can’t be really strict and healthy when I’m living on £1”

He then keeps asking for thumbs up whilst saying he wants to do another one on £0 a day but he has to ask for free food for example: “I could go into a restaurant and say ‘look guys I have no money on me, is there anyway I can get this for free’?”

Sorry, could you imagine if a random member of the public did that? They’d be called a scammer.

Someone is clearly doing this for the views and NOT raising awareness for poverty. He even bought games for him and his family as well as earrings, a beard comb and a t-shirt. Oh, and a Pizza for Zoe.

Ironically, he says that your mental state is more important than what you look like. This was after talking to his therapist. Now, I support anyone for whatever reason they need a therapist, in fact, I encourage it, but my god think about the folk in poverty who are unwell mentally, emotionally and physically because they ACTUALLY have to live off £1 a day.

He then says he doesn’t have any “big life issues” and just sees the therapist as a way to improve his life which great – good on him, but I can’t help but feel angry.

A stress-free, no money-worry, no job-worry life. Some people need a therapist for many real-life issues like money, etc, to the point where they can’t cope with life. I’m sorry if this seems rude but I just feel like he doesn’t realise how lucky he truly is and that’s why I’m mad that he approached he’s the video the way he did.

If you want to raise awareness which evidently wasn’t even his aim, then TALK to people. Don’t pretend you’re restricted when you’ve got a mansion waiting for you at home and an endless supply of money in your wallet.

And no, Alfie, no matter how many times you mention it, we do NOT want you to make a video begging for free food. It’s disgusting. But hey, ignorance is bliss as they say.

PS: I wrote an article on poverty and food banks…and no, I don’t make money from this. So if you want to check it out, please do.

What’s your thoughts on the video? Should he have made it?



  1. 16th June 2018 / 5:23 PM

    Okay, so I’ve just watched the video and read your post after seeing the mass comments about it on Twitter. I do think he handled this topic in the wrong way and ended up just portraying how well off he is rather than making awareness which I feel the challenge is about.

    Faye Jessica | fayejessica.co.uk

    • Sophie
      20th June 2018 / 6:28 PM

      Completely agree. Thanknfull he made an apology and said he would donate the earnings to charity. Great idea, but execusted so awfully!

  2. 15th June 2018 / 2:51 PM

    I think it would have been alright if he was doing it for awareness and stated he was donating the money from the video to homeless shelters. But he spent the most of the video proving how rich he is! The beginning of the video was super annoying for me when he’s using his own private gym with a personal trainer, he then complains he has to drink tap water with no ice (such a sacrifice) whilst walking over to his second house! I can’t see how this video did anything but prove he has no idea of the reality of the poor people around him. For a start he’s driving to places poor people wouldn’t be able to afford, in an expensive car most could only dream of owning. It annoys me there are people defending him and calling people who are angry “fake woke” when if they removed the rose tinted glasses and crawled out from behind the computer screens they’d realise people are justified in their anger! The demand for Food Banks has increased and the amount of people struggling to pay rent has also increased, so the video was in such bad taste! This whole thing has annoyed me, especially as I have known a few disabled people who had to sit in the dark until payday because they don’t have money to pay for electric.

    Jess xx

    • Sophie
      15th June 2018 / 2:58 PM

      Wow. I love this comment. You said it perfectly. He doesn’t know what it’s like to struggle and has had a lot handed to him on a silver plate in my opinion. Nothing wrong with having money, but his video was in such bad taste. How about visiting the Grenfell survivors and helping them? Talking to them? Talking to homeless people and helping them instead of staying he lives in a ‘rich area’ and wanting to do a vlog on trying to get free food when you can clearly afford it.

  3. 15th June 2018 / 1:37 PM

    The video really annoyed me – I just think when you have a platform and that much money you should at least try and make an effort and use your privilege for good rather than exploiting it constantly and waving it in other people’s faces, the world could be such a better place if they actually tried to make a difference because they could make such a huge one. It kind of shows how fame and money changes people, imagine doing videos like this for the views and compromising your integrity just to stay relevant, kind of like the Logan Paul scandal. It kind of makes me feel a bit sick to be honest. Really great post gal xx

    • Sophie
      15th June 2018 / 1:40 PM

      Thank you Emilia x Agreed, I struggle on a student loan so live with my parents and that’s hard. But not near enough as hard as living in poverty on £1 which is a reality for some.
      I feel like if he actually raised awareness rather than try and live off of £1 knowing it’s just a challenge, the video would have been much better x

Leave a comment...

This site uses Akismet to reduce spam. Learn how your comment data is processed.