For many years, YouTubers have been called out by the public, including some of their now, former-fans for being unrelatable and boring. If you clicked on this blog post after reading the title, you were either angry I said you were jealous or ready for some tea to be spilled – either way, I’d love to know your opinion on this controversial subject.
Why are they unrelatable?
This term is really used to describe certain people when they have nothing in common but try to act like they do – in my opinion. For example Zoella and Alfie – once the most popular YouTubers that could easily be your friends, now…not so much.
I’m not talking about the millions in their bank account, I’m talking about their content and personalities that have caused their channels to decline on a daily basis. They’re simply out of touch with the real world and I can’t say I’m too shocked people aren’t enjoying their content as they once did – despite their subscriber count.
i literally have five youtubers that i actually care about nowadays and still get excited to watch every video. i used to love SO MANY what happened
— GABRIELLA ✨ (@velvetgh0st) March 5, 2018
When I say ‘out of touch’ I believe they forget where the came from and how they started – more specifically – who got them there. Unlike Kylie Jenner #isaidwhatisaid most are self-made in their fortune – yes – even Zoella. I asked what others thought and most agreed:
A lot of them seem so out of touch with reality I find – they live in their little bubble and forget where they come from/who their followers are
— 🖤💀Britt K💀🖤 (@AltSpeaking) August 14, 2018
2. And then there is the fact that many on youtube haven't changed their content as so their audience has grown up and have become bored with the same content they were watching 4/5 years ago. it's very clear in the graveyard girl series Shane Dawson created. It truly saddens me.
— Chanelle victoria 🌿 (@MissCVixtoria) August 14, 2018
I believe some YouTubers played safe and continued to do the same content for years, and their audience grew up and got bored of them. 🤷🏼♀️
— Jess (@LittlePink_Blog) August 14, 2018
Zoella has brought out great products and her designs, I won’t lie, have me obsessed. I now don’t buy her range after the advent calendar drama – I felt like that was all for money. For someone whose audience is mainly 18-25 year olds, the calendar was made for 10 year olds and extremely overpriced for confetti and a pen. Oh and Alfie’s £1 video but that’s another blog post showing the problematic side of YouTube.
Speaking of money (and correct me if I’m wrong) but Zoella said she wrote her first book Girl Online but later admitted that ‘factually’ she didn’t write it all herself (as per the Ghost Written drama.) She’s now recently published ‘Cordially Invited‘ and apparently didn’t even set up the party/decorations seen in the pictures herself. Isn’t that’s like someone selling a cook book, not making the food and then selling it like they did? In her advent calendar apology video, she did say money is not why she does this, but actions speak louder than words – one of the reasons I believe her channel is declining.
In my YouTube days, I used to watch Zoella, Alfie, Marcus, Caspar Lee and Sprinkle of Glitter. They all had a laugh and hung around with each other – no drama. Nowadays if they’re not hanging around, Twitter is full of speculation and it’s get so tiring. I have the vibe some people have genuinely moved on from each other – we all have people who we just don’t hang around with anymore and that’s okay.
I watch Shane, Kendall, Josh and the Sacconejolys yet despite them being wealthy it’s their personalities and the way they handle themselves that make me like them – act full of yourself and come across as if it’s all about they money, then it’s very likely you’ll find yourself losing subscribers.
Zoella has 12M subscribers and averages around 1M views whereas Shane Dawson has 16M subscribers and averages at least 10-15M views. Take Gabby for example, a similar channel to Zoella who averages around 1M views too, despite having 2M subscribers, at least 10M less than Zoe yet they average the same views. The same thing goes for David Dobrik – with 8M subscribers, he averages 4M views. Proof subscriber count means nothing.
Zoella’s channel is declining and averaging a loss of 700 subscribers per day – not to single her out, but he use I feel she’s the person everyone thinks of when you think about YouTube.
So what does this mean?
Firstly, people need to change their content with the times to continue to be relevant and it turns out being wealthy isn’t the issue, it’s simply your attitude when it comes to your fans and the way you treat them.
Secondly (and let’s all be honest with ourselves) if we don’t like a YouTuber because they’re unrelatable that’s fine, but who wouldn’t want to live in a million pound mansion with their partner and dog? I know I would.
Who wouldn’t want to earn lots of money to treat you and your family and go on several holidays per year? I know I would.
In my opinion, it’s a case of ‘these YouTubers have simply lost their spark’ – similar to a TV series, sometimes despite it being good, it has to come to an end. A few years ago I could safely say the likes of Zoella and Alfie they were relatable but now they’re like that friend you once had years ago – you both just grew apart and don’t have a lot in common anymore.
I used to be annoyed when they filmed hauls and recommended a foundation / item of clothing priced at an eye-watering £50 and labelling it ‘affordable’. To me £50 is a a lot to spend on foundation but to them it’s not. Plus, they’re hardly forcing me to buy anything. When it comes to how they talk about money, that’s what makes or breaks them for me.
YouTube is evidently turning materialistic. When part of their ‘appeal’ is to be ‘just like us’, it’s hard when you’ve got people buying expensive items and jetting off on holidays left, right and centre.
Of course that’s their money and they can spend it however they like, but when they keep doing it time and time again the internet become a place when originality and creativity are lost and repetitiveness is at its peak.
We’re allowed to be jealous, period. But we’re also allowed to not like YouTubers without being jealous – just because someone is wealthy and likes to spend money, doesn’t mean they’re unrelatable. If you had millions, you’d spend and go away on a few holidays per year too – don’t even lie.
We all love a bit of the Kardashians and Jeffree Star and they’re all multi-millionaires, so I’ve ruled out they’re not becoming unpopular or unrelatable due to wealth, it’s because of their personality. Yes some people may be jealous but that’s ultimately not the main issue.
So it turns out this topic doesn’t have to be controversial and perhaps it is a case of losing their spark as per my TV series example. Like I’ve said before, people need to change their content with the times to continue to be relevant and it turns out being wealthy isn’t the issue, it’s simply your attitude when it comes to your fans and the way you treat them. If your fans feel like you’re trying to make money and ripping them off, eventually your channel will decline in numbers.
So what’s your opinion? Are they unrelatable? Is it a case of jealousy? Or perhaps both…